Laval Virtual Days XR Data
18 May 2021 / Laval Virtual World
XR Data: your data will transform the future! We have entered the era of XR Data: real data collected in the virtual world (motion capture, biometric data, geolocation data) will be used instantly to adapt scenarios for the most natural experiences possible. If we know today how to capture and collect data, create learning algorithms thanks to machine learning, train ourselves thanks to VR / AR, analyze how we evolve in 3D experiences...we are far from mastering the full potential of XR Data! Offering us individualized experiences depending on where we are, who we are and our immediate mood: these are the services that XR Data will offer. In a short one-hour format, Laval Virtual invites you to discover and exchange with those who have undertaken to transform your future virtual experiences thanks to this data.
With GDPR laws and Apple’s privacy regulations, the internet is moving towards a more private, user centric environment. Marketers and advertisers are scrambling to find solutions to navigate this new digital paradigm. In this talk, we are looking at what this seismic shift in marketing means for new platforms like XR. By Samuel HUBER, CEO, Admix